D&AD New Blood pencil Winner 2018
Cooler in White
Just 4% of India’s food is transported in refrigerated trucks. The rest travels unrefrigerated and perishes in the sweltering heat, while 190 million people are starving.
An Autotrader study found that painting vehicles white reduces the temperature inside by up to 15%. So, we’ll paint the trucks Hellmann’s white, cool them down and save truckloads of food.
Not only do we help more food reach the country’s starving population, we also spread Hellmann’s message that they’re on the side of food across the world.
Hellmann’s White is recognised as an official paint colour.
We provide Hellmann’s cricket whites for cricketers in England and India.
We use trucks to spread news of the project all over India and the UK.