Pints all round
Somehow, in 2018 people are still gendering drinks. What a load of nonsense! John Smith's is a no nonsense brand, so they won't be having any of that. As far as they're concerned, it's pints all round. So, they'll cut the gender out altogether and become J Smith's for good.
To launch the rebrand, they'll find every J Smith in the UK and offer them a free pint in their local boozer to celebrate.